Author Topic: Costa Cruises and Dubai Team Up for Inaugural Celebration of New Costa Deliziosa  (Read 3263 times)

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Phil

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Costa Cruises and Dubai Team Up for Inaugural Celebration of New Costa Deliziosa

Monday November 9, 2009 - Costa Cruises and the Dubai Department of Tourism and Commerce Marketing (DTCM) announced today that the new Costa Deliziosa with be named in Dubai. Costa and DTCM will team up for the event, which marks the first time a cruise ship will be named in an Arabian city. The new flagship of the Costa fleet will be inaugurated in the international locale on February 23, 2010. Today's announcement was made at World Travel Market in London.
The naming ceremony will take place during the ship's Grand Inaugural cruise, departing from Savona, Italy on February 5, 2010 and calling in Dubai from February 23-26. Costa guests sailing on the first leg of the grand maiden cruise will be able to attend the exclusive inaugural ceremony.

The Costa Deliziosa (92,600-tons; 2,260 dbl occ) is currently being fitted out at Fincantieri's Marghera (Venice) shipyard and will be delivered on January 29, 2010. Together with her sister ship, Costa Luminosa, christened on June 5 of this year, the Costa Deliziosa will be the most exclusive and innovative ship in the Costa fleet. Both ships will be deployed in Dubai during winter 2009/10, offering 7-night cruises from Dubai, complete with two overnights and visits to other UAE countries.

The Costa Deliziosa naming ceremony further strengthens the ties linking Dubai and Costa Cruises. The Italian company, together with AIDA Cruises, a German brand also belonging to Costa Crociere's group, was the first to market regular cruises in the Arabian Gulf, turning Dubai into a major cruise destination and contributing to its growth as a tourism destination.

In winter 2009/2010, Costa's ships are expected to bring 140,000 passenger movements to Dubai thanks to the presence of three ships - the Costa Luminosa, the Costa Deliziosa and the Costa Europa, for a total of 32 calls. Using data from the European Cruise Council, Costa estimates the economic impact will be approximately 14 million euros coming from Costa guests' direct spending, shore excursions, transfers, cruise operation expenditures, and general expenditures (food & beverage). In addition to Costa Cruises' ships, one AIDA Cruises ship, AIDAdiva (69,200-tons and 2,500 total guests), will call 20 times in Dubai during the winter 2009/10 season.

Costa's operations in the area began in winter 2006/2007 with one ship, the Costa Classica (53,000-tons and 1,308 dbl occ). The immediate success of the new cruise destination prompted Costa Cruises to increase its capacity in the area year after year. Costa Cruises' passenger movements in Dubai increased from 44,000 in winter 2006/07 to 100,000 in winter 2008/09. Costa Cruises' ships have generated substantial and growing business for the emirate of Dubai and the other ports of call on the itinerary.

As per a WEFA report - one of the most respected economic information companies - tourism's direct contribution to Dubai's GDP stands at 19.89 percent, while the indirect contribution is 35 percent. Dubai is sailing ahead to become the ultimate cruise destination of the Middle East. The cruise industry is rapidly growing with 260,817 cruise tourists predicted to visit the emirate during 2009, nearly a 25 percent increase over last year. In 2010, Dubai is expected to host 99 calls with over 383,000 passengers. The burgeoning cruise industry is set to grow further as the new Dubai Cruise Terminal becomes operational in January 2010.

In a survey, 80 percent of cruise passengers in Dubai revealed that they would extend their visit to the emirate during their next visit and 95 percent said they would recommend others to visit Dubai to enjoy its all-appealing facilities, pristine beaches and unparalleled shopping options.

In winter 2009/10 both Costa Deliziosa and Costa Luminosa will sail 7-night itineraries with two overnights in Dubai and one day calls at the ports of Muscat (Oman), Fujairah (United Arab Emirates), Abu Dhabi (UAE) and Bahrain. The Costa Deliziosa will depart from Dubai on Sundays from March 24, 2010 to May 9, 2010 the Costa Luminosa will depart on Saturdays from December 12, 2009 to April 10, 2010. In addition to the two Costa flagships, the Costa Europa will offer a brand new itinerary: 18-night winter cruises from Savona to Dubai and from Dubai to Savona - a unique itinerary crossing the Mediterranean, the Suez Canal and the Red Sea.

About Costa Deliziosa
The Costa Deliziosa is the most exclusive and innovative ship intended for Costa's "high-end" customers. This is apparent in her use of premium materials such as various types of marble and granite, stucco applied by spatula using the technique known as "spatolato veneziano" and other decorative interior finishes including "parchment scroll" lamé, refined Zebrano wood and Wenge timber, Murano glass, and stylish polished and glazed steel. Featured in the stunning atrium (a strong focal point on all Costa ships) are fine works of art, notably "Sphere" by Arnaldo Pomodoro and a piece by Mario Donizetti.

Whether it's fun or relaxation, there are an incredibly large number of entertaining things to do on board, all involving the use of leading-edge technology. These include 4D cinema, a roller skating track, the latest generation golf simulator with a putting green, a Grand Prix race car driving simulator and the exclusive 23,000 square-foot "Samsara Spa" complete with spa accommodations offering direct access to the wellness center. The ship also features "PlayStation World," an area onboard dedicated exclusively to PlayStation3, as well as "PlayStation on demand" cabin service.