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Orient Lines Reborn Under New Ownership:

Started by Phil, June 28, 2008, 05:27:36 PM

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Orient Lines Reborn Under New Ownership:
Popular Destination-Oriented Cruise Brand Acquired from Star Cruises

Celebration, Fla., June 26, 2008 – Orient Lines, the destination cruise specialist founded by British cruise and tour entrepreneur Gerry Herrod in 1992, has now been acquired by another cruise industry visionary, Wayne Heller. Heller's Origin Cruise Group LLC purchased the award-winning brand from Star Cruises Limited.

Heller is the founder of Orlando-based cruise retailer Cruises Only, which became the largest seller of cruises in North America. His great love for cruising fueled his desire to preserve Orient Lines and its unique destination-oriented worldwide itineraries.

Much like the former company's beloved Marco Polo, the "new" Orient Lines plans to acquire vessels that are rich in history and character and that can carry 600 to 800 passengers in great comfort and safety to all seven continents.

Moreover, the line's hallmark cruise-tour product, which seamlessly incorporates pre- and/or post-cruise hotel stays and orientation sightseeing tours, distinguished guest lecturers and local cultural highlights, where possible, will be maintained.

"In the coming weeks we will announce our new flagship, followed by inaugural cruise itineraries and the senior management team," said Heller. "As for details of the onboard product, consumers and travel agents can expect the same friendly and gracious service that has endeared legions of intrepid travelers to Orient Lines over the past 15 years."